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Wednesday, October 17th, 2018

8:30 AM : Registration Opens

10:00 AM : PDS Connect 2018 Kickoff!

10:30 AM : Opening Keynote – HP Inc. & Dreamworks Animation Working at the Speed of Innovation

Kate Swanborg
Keynote speaker, Kate Swanborg, Senior Vice President of Technology Communications and Strategic Alliances at DreamWorks Animation will expound upon how the studio’s collaboration with HP drives innovation to meet their business objectives.

11:30 AM – 12:45 PM : Lunch & PDS Partner Showcase

Attracting, Selecting, & Retaining High-Quality IT Staff

Attracting, retaining, and rewarding high-quality IT staff is paramount for all leaders. Using Evidenced Leadership Practices to ensure that the best IT staff are hired and retained gives leaders a chance to form the best team possible. Evidenced Based Leadership practices has, as part of its foundation, the concepts of Action Oriented and Results Driven. Evidenced Based Leadership isn’t just a buzz word phrase; it has a boots-on-the-ground meaning that directly impacts people. This presentation will discuss and demonstrate many of these practices that are used to build and maintain and a strong IT Team. Learn how these practices can be used in your program to build a stronger team.

Speaker: Dr. Robert Smiley

IT Transformation & The Software Defined Data Center

(Sponsored by Dell EMC) Do you feel like your IT shop is smooth and cost effective? Is all of your firmware and critical infrastructure current and certified to work together? Do you have everything you need from your security service to keep your data center safe at a reasonable price point? Are you sure you expend only the dollars and depreciation necessary in a given year for your base hosting footprint? If you answered ‘yes’ to all these questions, then this presentation is NOT for you and you are probably already running a software defined data center. If you answered ‘No’ to any one of these questions then take a few minutes to learn why Software Defined Data Centers are not just a trendy technology, but an imperative for your business to thrive in the age of cloud and advanced cyber security threats.

Speaker: Max Babler

Making Virtual Health Work for You

(Sponsored by Vidyo)

For those considering participating in or growing a virtual health program; or those considering providing virtual health services to healthcare entities , this session will serve as an overview of the current virtual health landscape, provide key insights to consider when designing a virtual health program, and how to get buy-in and support for a virtual health strategy.

Speaker: Juli Stover

Megatrends

(Sponsored by HP Inc.)

Over the next 15 years, we will experience more changes than in all of human history to date. So how do we as engineers, marketers, designers, innovators and executives stay ahead of that change and help chart our own course?

Megatrends shape both our physical and digital worlds, and this year we focus on how they are shaping our experiences as human beings. Everything from how we pay for things to how we learn and stay healthy, Megatrends are impacting nearly every experience we have.

At HP, we believe major socio-economic, demographic and technological trends occurring across the globe will have a sustained, transformative impact on the world in the years ahead – on businesses, societies, economies, cultures and our personal lives.

Speaker: Rick Griencewic

Transforming Your Service Desk from Helpless to Help Desk

Join PDS Director of Support Services, Eric Winburn to examine your Help Desk offerings. During the session, he will discuss the different phases of becoming as efficient as possible. This will range from reviewing your current processes and procedures, to reviewing industry standards and measuring employee satisfaction.

Speaker: Eric Winburn

Unifying Your Approach to Security & Networking

(Sponsored by Gigamon)

Unifying your approach to data gathering and response for your Security and Network Operation Centers with Pervasive Visibility using packets and metadata. This includes migrating to a proactive security posture to mitigate risk in real time while using the same sources of data to manage those applications used to run your business. This can be accomplished for your Public and Private Cloud environments while integrating with the tools you already own in your physical data center.

Speaker: Jason Rosinski

Are You Ready for Gen V Security?

In 2017 we saw unprecedented cyber-attacks carried out as large-scale, multi-vector mega attacks that inflicted major damage on businesses and their reputation. Looking back, it is easy to identify the different generations of both attacks and security solutions. Today’s attacks are the most advanced and impactful we have ever seen, as we find ourselves in the midst of the 5th generation of cyber-attacks. However, the security deployed by most businesses is generationally lagging behind and incapable of protecting against such attacks. Specifically, while we are facing the 5th generation of attacks, most businesses only have 2nd or 3rd generation security.

Speaker: Tony Sabaj

Composable Architecture for a Software-Defined Infrastructure

(Sponsored by HPE)

This session will dive into Composable Architecture requirements and benefits. The roll of Software Defined intelligence in creating a software-defined infrastructure. We will also review Synergy the first platform to deliver a fully composable software-defined infrastructure and a look out into the future of memory-driven computing.

Speaker: Drew Parker

Point of Care Technologies - Patient Care Delivery Optimization

(Sponsored by Zebra)

Patient health information management data sources are becoming increasingly powerful and overwhelming complex. Chris will provide context and clarity around the rapidly changing healthcare technology environment and offer healthcare organizations practical guidelines to successfully navigate the patient care delivery transformational opportunities that exist.

Speaker: Chris Sullivan

How to Build an Effective Identity Management Program

(Sponsored by Micro Focus)

We will share best practices as to “How To Build an Effective Identity Management Program.” Learn how organizations are using IAM to reduce risk, improve compliance, maximize efficiencies and grow revenue. Topics will include:

  • Identity Management Concepts & Components
  • Developing an Effective Identity Strategy and Roadmap\
  • Implementation Approaches
  • Implementation Success Factors
  • Governance and Best Practices
  • IDM Operational Model
  • Technical Best Practices
  • Client Case Studies

Speaker: Gino Levine

Hybrid is Here!

As companies create plans to move to public cloud providers, they derive questions and concerns regarding their in-house or on-prem environments and how to connect the two or how to move to a native cloud solution. This presentation aims to cover many aspects of the hybrid cloud, depict some use cases, answer questions and provide some guidance on the topic.

Speaker: Jim Schuricht

Secure Your Network with Aruba ClearPass

(Sponsored by Aruba) Learn how next-generation policy management with real-time profiling and enforcement allows for secure employee, guest and IoT access. Learn how context ensures accurate visibility for any user or device using secure workflows and real-time enforcement. The solution includes Aruba ClearPass, wired and wireless solutions, and numerous third-party product integrations.

Speaker: Randy Garcia

Freedom to Build

(Sponsored by Nutanix)

Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix enterprise cloud platform delivers the agility, pay-as-you-grow economics and operational simplicity of the public cloud, without sacrificing the predictability, security and control of on-premises infrastructure. Nutanix solutions leverage web-scale engineering and consumer-grade design to natively converge compute, virtualization and storage into a resilient, software-defined solution that delivers any application at any scale.

Speaker: Payam Farazi

How PDS & HPE are Helping Schools Empower the Next Generation of Graduates

Hear first-hand about how the School District of Janesville is ensuring their IT department is enabling learning and removing roadblocks to innovation. After rolling out HPE SimpliVity, their team of 16 people has more time to spend on meaningful projects, which they find incredibly fulfilling. Please join us to learn about their journey to replace SAN and servers and hear about additional perks such as offsite backups and simple management via VMware vCenter.

Speaker: Cassandra Anderson

IT Transformation & The Software Defined Data Center

(Sponsored by Dell EMC) Do you feel like your IT shop is smooth and cost effective? Is all of your firmware and critical infrastructure current and certified to work together? Do you have everything you need from your security service to keep your data center safe at a reasonable price point? Are you sure you expend only the dollars and depreciation necessary in a given year for your base hosting footprint? If you answered ‘yes’ to all these questions, then this presentation is NOT for you and you are probably already running a software defined data center. If you answered ‘No’ to any one of these questions then take a few minutes to learn why Software Defined Data Centers are not just a trendy technology, but an imperative for your business to thrive in the age of cloud and advanced cyber security threats.

Speaker: Max Babler

What's Hot in Data Center Security

Come learn what PDS is out talking about the most when we meet with clients about Security. This will include our “Phases of Protection” approach, discuss hybrid cloud security, and models for improved security.

Speaker: Justin Jongbloedt

Analytics, Drones, and Digital Utility

This is an exciting and transformational time for the electric utility industry… we are working to provide more distributed, clean and smart options while we continue to serve our core customer base. Part of this work includes modernizing the energy system, or grid. Customer expectations about how energy is provided and marketplace dynamics for how energy is produced and distributed are evolving rapidly. Our customer’s needs are evolving from the traditional sole expectations of high reliability and low rates to additional expectations of flexibility, informative, renewable and value creating with many desiring to actively participate in their energy administration. All of these efforts create an enormous amount of data that must be collected, analyzed and acted upon. This talk will present Alliant Energy grid modernization efforts, and discuss their first big data platform initiative.

Speakers: Megan Dyer & John Byrnes

Consumption is the Future, and HPE is to Consumption What AWS is to Public Cloud

(Sponsored by HPE)

The flexibility of public cloud, but the control of on-premise I.T. Consumption-based I.T. on your terms. According to IDC “By 2020, consumption-based procurement in data centers will have eclipsed traditional procurement through improved ‘as a service’ models. HPE GreenLake Flex Capacity literally allows you to have on-premises hardware and software that very much looks like a credit card swipe that you see in the public cloud environment. By moving to a consumption-based procurement model and eliminating overprovisioning, studies show HPE customers experienced 30% savings.

Speaker: Eric Gates

Point of Care Technologies - Patient Care Delivery Optimization

(Sponsored by Zebra)

Patient health information management data sources are becoming increasingly powerful and overwhelming complex. Chris will provide context and clarity around the rapidly changing healthcare technology environment and offer healthcare organizations practical guidelines to successfully navigate the patient care delivery transformational opportunities that exist.

Speaker: Chris Sullivan

Workforce transformation

(Sponsored by Lenovo)

Driving intelligent transformation through smart devices and infrastructure that create the best user experience and build a smarter future where everyone can thrive.

Speaker: Alli Heeter

Reinventing PC Security

(Sponsored by HP Inc.)

It’s no longer a matter of “if”, but “when”. As the world becomes more mobile and connected, cyber-attacks continue to rapidly grow in frequency and sophistication, placing your company’s data and personal information at risk. Are you protected? While organizations are aware of the growing threat, most are overly focused on security software and data center protection while neglect securing client and end-point devices. HP looks at client end-point security holistically; a multi-layered approach rooted in hardware. Security that’s built-in, not bolted on. HP’s approach to security is unparalleled in the PC industry – and this is only the beginning.

Speaker: Rick Griencewic

Strategies for Successful Micro-Segmentation

Micro-segmentation provides greater visibility and control in data center and cloud environments, but how effective is it and how easily can it be adopted? Micro segmentation can be difficult to execute in dynamic infrastructures and at cloud scale, where workloads are communicating and often migrating across segments. Attend this session to understand how to optimize micro-segmentation policy and fully realize its benefits over the traditional network security approach.

Speaker: Garrett Weber

4:45 PM – 7:00 PM : Connect Reception & PDS Partner Showcase

wheelhouseJoin us for “booths, brews & BBQ” at our Connect Reception!
Heavy appetizers, refreshments and prizes will be provided, along with the opportunity to meet with over 30 of our technology partners on the exhibit floor. Also enjoy live entertainment with one of Madison’s hottest bands, Wheelhouse! Complimentary CD’s also available!

* 11:30 AM – 7:00 PM : Partner Showcase Open

Thursday, October 18th, 2018

7:00 AM : Registration Opens

7:00 AM – 8:15 AM : Networking Breakfast

8:30 AM – 10:00 AM : General Session & Special Performance!

Digital Transformation... More Than Meets the Eye!

Every organization is looking at exciting new technologies as a way to think differently about their business and how to gain competitive advantage in a global market place. However, there is more than meets the eye when understanding and investing unique and sometimes disruptive technologies. In this session we will review the various elements of a digital transformation and how to account for the financial, cultural and technological aspects of your strategy.

Speaker: Greg Fliearman

Ideas for Increasing Patient & Staff Satisfaction with Digital Signage

(Sponsored by NEC Display Solutions)

Patient experience is important to consider as the healthcare industry becomes more patient-centric and Medicare reimbursements grow to be more dependent on patient satisfaction. Communication is at the core of the patient experience. With more people now insured, there has been an increase in demand for hospital services and more pressure on hospital staff, as hospitals see more patients, they need to have efficient and effective methods of communication. Healthcare digital signage can be the answer. The technology has the advantages of immediacy, relevance, and specificity, with the ability to educate, inform and entertain patients where and when they need it most.

Speaker: Stan Swiderski

Workforce Transformation

(Sponsored by Lenovo)

Driving intelligent transformation through smart devices and infrastructure that create the best user experience and build a smarter future where everyone can thrive.

Speaker: Alli Heeter

Object Storage: Choosing the Solution That's Right for You

Object storage provides a modern, cost effective solution for many of today’s data storage challenges. Ever increasing data growth driven by large amounts of unstructured data is an ongoing challenge for many businesses and organizations. New business initiatives, operational requirements and compliance objectives are also contributing to the amount of data IT organizations are tasked with managing.

This session will provide attendees with the following information:

  • Object Storage Overview
  • Object Storage Use Cases
  • Options and Costs for Cloud and On-Premises Object Stores
  • How to Choose an Object Storage Solution

Speaker: Jan de Beer

Device Analytics and Proactive Management - Taking DaaS to the Next Level

Whether it’s deploying new technology or making updates, IT managers have a lot on their plates. Often, as their bandwidth gets shorter, the amount of downtime grows longer. HP Device as a Service (DaaS) plans with Analytics and Proactive Management capabilities provide a solution to this problem in a premium service experience. Now, you can leave the monitoring and support of your devices in the capable hands of HP and PDS. Together, their expert assistance and cutting edge technology tools help to proactively anticipate problems and fix them before they even occur—freeing up your IT manager to focus on other more pressing issues.

Speaker: Sarah Arlandson

The Value of an Integrated Architectural Approach to Security

(Sponsored by Cisco)

This session will discuss trends in security, what Cisco is doing to address those trends, the value of security intelligence in protecting today’s networks, as well as a set of product capabilities that address the before, during, and after stages of an attack.

Speaker: Jeff Peterson

A Flexible & Effective Framework for Secure Data Destruction

(Sponsored by Cascade Asset Management)

This session will review the critical elements of NIST 800-88 Guideline for Media Sanitization and how you can apply it to your organization to help mitigate the risk of a data breach while maintaining compliance with regulations (e.g., HIPAA and FACTA), government policies and guidelines (e.g., CJIS Security Policy and IRS-1075), and industry standards (PCI-DSS and HITRUST).

Speaker: Neil Peters-Michaud

Hyper-Converged Infrastructure - What? Why? When? Who?

What is Hyper-Converged Infrastructure?
Why deploy Hyper-Converged?
When should Hyper-Converged Technology be considered?
Who Offers Hyper-Converged Technology?

This session will explore the evolution that led to Hyper-Converged technology and why it is important in today’s modern data center. Common use cases, vendor offerings, and architectural highlights will be discussed.

Speaker: Bob Powell

Securing Your Apps in the Cloud

(Sponsored by F5)

Many cloud vendors offer app services, but they’re limited. By deploying F5 services with your cloud-based applications, you can apply the same enterprise-grade load balancing, DNS services, web application firewalls, access control, application-level security, and policies found in on-premises environments. And as your cloud needs evolve, you can change your architecture without having to rebuild your entire ecosystem.

Speaker: Tim Wagner

Simplifying Data Storage Management in a Multi-Cloud World

(Sponsored by Cloudian) Managing data storage has never been easy. Today it’s more challenging than ever, with explosive data growth and the new complexities around privacy, compliance, and security – plus the added dimension of the public cloud.

How do you address these challenges, meet growing service levels, and stay within budget?

Join this session to learn how IT pros in manufacturing, healthcare, and media addressed these challenges with web-scale storage technologies. New solutions combine on-prem storage and public cloud in a highly cost-effective and simplified approach to managing and protecting your data across multiple locations. During this session, Cloudian will present three use cases highlighting how customers:

  • Create simple, policy-based storage management
  • Gain a unified view of data across locations
  • Ensure compliance, privacy and security
  • Leverage cloud for DR or low-cost storage
  • Enhance data search with metadata tagging
  • Get Dropbox-like file sharing without the cloud risk
  • Join this session and learn how others have addressed today’s storage management challenges with proven solutions.

Speaker: Jon Toor

Splunk, The Art of the Possible

(Sponsored by Splunk) Splunk has evolved into a powerful machine-data analytics platform that is only limited by your imagination. The opportunities are endless, and the benefits are profound. With technological innovations like sensors, robotics, communications, geospatial and analytics technologies, the art of the possible is within reach.

Speaker: Ashley Morgan

12:00 PM – 12:30 PM : Networking Lunch

12:30 PM – 1:30 PM : Closing Keynote – The Champion's Code

Ross Bernstein
Ross’ program is based on a series of books he wrote in which he was able to interview more than 500 professional athletes and coaches that all had one thing in common — they were all members of championship teams.

1:30 PM – 2:00 PM : Closing Comments

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